For the past six years, the action sports and street wear industries have gradually been taken over by several top graphic artists in the game. They now have come together to form ROOK, a brand defined by its art. All designs are hand drawn, many of which are often mistaken for photos. ROOK's goal is to create the highest quality eye catching art and design.
The brand was started by two illustrators, Joe King (joekingart.com) and Jonathan Garcia, who worked for various brands within the industry. These two designers grew up together and formed a bond through art. After years of success with some of the most well known companies in active wear, they formed ROOK. They strive to show that quality art can and should be strong enough to create a brand's identity.
ROOK provides an opportunity to feature different artists. It is a celebration of talent, detail, and quality design. It was created to not only recognize talented designers, but to also inspire other artists to continue to push the limits of design and their own conceptions of what is possible.