LATEST NEWS

July 30, 2014


Booze Hound A Animated Cartoon From The Guys Who Brought You Rook

ROOK BRAND has always tried to lead the way in what they do. From bringing fresh new art ideas to tee shirts, to partnering up with Cartoon Network for a very special Adventure Time collaboration. Owners Jonathan Garcia and Joe King, have always had a strong love for cartoons. The duo can remember sitting at Jonathan’s mothers house watching cartoons together back when they were in kindergarten.  Last year the duo had the pleasure of taking a tour of Film Roman, the home of The Simpsons animation, after the tour both Jonathan and Joe started tossing ideas around for a cartoon of their own. Jonathan and Joe decided to reach out to their long time friend Mike Michika to work on the project with them. Once the 3 of them settled on an idea, they began the creation of Booze Hound. 

  

Joe King began illustration of the characters. Fred's design and concept traces back to a pixel-art cartoon Mike made where a dog gets drunk and loses his job. As Jon and Mike developed the concept, Joe made several character designs with the first being loosely based on the pixel art.

 

 

 In the meantime Jonathan and Mike came up with the script. After many revisions the first episode of Booze Hound was finished.  Animated and Voices were both done by Mike, with cameos from Jonathan and Joe in the coming episodes.

 

 

Frederick Dog Rudeger is a washed-up cartoon who has been desperately trying to break back in to Hollywood since the 1930s. Fred's lack of talent and weak social skills hinder his quest for recognition, so he takes any job he can get, no matter how cheap or terrible.

 

 

We invite you to view the first episode titled “The Pitch” in which FDR takes and interview with a  Network Executive.

 

 

 

Head over to BOOZEHOUND.tv to see the first episode as well as the Kickstarter campaign video that FDR is featured in!

 

Be sure to subscribe to Booze Hound on youtube to keep up with new episodes as they release.

July 15, 2014


ROOK FALL 14 DROP 1 // SPORTS PACKAGE

The time has come, the first drop of our Fall 2014 Collection. We are proud to present you with the Sports Collection. The collection will go live tonight 7/15/14 at 6pm.
Photos of the collection after the jump.
July 01, 2014


ROOK LUTHER COACHES JACKET /// FALL 2014 COMING JULY 15TH.

The Rook Fall 2014 collection is coming July 15th to ROOKBRAND.COM

 

Mark your calendars, this will sell out.

 

 

Mariah in the Luther Coaches Jacket, available JULY 15th. 

 

 

June 20, 2014


ROOK SUMMER MIX TAPE: DJ GMO & CANCUN JOEY

Summer is here in full force, keep the party going with the latest mixtape from Rook Brand by DJ Gmo and Cancun Joey.

Mariah Bevacqua For Rook Brand

Last week we had the wonderful Mariah Bevacqua come by our LA office for a quick shoot. Give Mariah a follow on instgram: @Mariahhlee

Photos after the jump. image

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Kelsey Norris For Rook Clothing

Last week we had the lovely Kelsey Norris come by our LA office for a quick shoot. Give Kelsey a follow on instgram: @Kelsexyyn 

Huge thanks for Fit Bike Co for the new bike!

Photos after the jump.

 

 

 

 

 

ROOK x Civil Clothing, Tillys Exclusive!

We are pleased to announce the civilclothing X Rook Clothing collaboration. Available exclusive at @tillys next week. The time is now to celebrate the #

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