ROOK BRAND has always tried to lead the way in what they do. From bringing fresh new art ideas to tee shirts, to partnering up with Cartoon Network for a very special Adventure Time collaboration. Owners Jonathan Garcia and Joe King, have always had a strong love for cartoons. The duo can remember sitting at Jonathan’s mothers house watching cartoons together back when they were in kindergarten. Last year the duo had the pleasure of taking a tour of Film Roman, the home of The Simpsons animation, after the tour both Jonathan and Joe started tossing ideas around for a cartoon of their own. Jonathan and Joe decided to reach out to their long time friend Mike Michika to work on the project with them. Once the 3 of them settled on an idea, they began the creation of Booze Hound.
Joe King began illustration of the characters. Fred's design and concept traces back to a pixel-art cartoon Mike made where a dog gets drunk and loses his job. As Jon and Mike developed the concept, Joe made several character designs with the first being loosely based on the pixel art.
In the meantime Jonathan and Mike came up with the script. After many revisions the first episode of Booze Hound was finished. Animated and Voices were both done by Mike, with cameos from Jonathan and Joe in the coming episodes.
Frederick Dog Rudeger is a washed-up cartoon who has been desperately trying to break back in to Hollywood since the 1930s. Fred's lack of talent and weak social skills hinder his quest for recognition, so he takes any job he can get, no matter how cheap or terrible.
We invite you to view the first episode titled “The Pitch” in which FDR takes and interview with a Network Executive.
Head over to BOOZEHOUND.tv to see the first episode as well as the Kickstarter campaign video that FDR is featured in!
Be sure to subscribe to Booze Hound on youtube to keep up with new episodes as they release.
The Rook Fall 2014 collection is coming July 15th to ROOKBRAND.COM
Mark your calendars, this will sell out.
Mariah in the Luther Coaches Jacket, available JULY 15th.